Dobe Art Studio

The little art studio built on a mountain of dreams and rivers of vision.

This Beast Called Youtube.

Posted on 9/5/2022 9:38:26 AM
By Kevin Doberstein
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Topics: Art Marketing | Art Video | Fresh videos 


Do you have a favorite media for social interaction? What works for you to get your voice out in the world?

 

What do you use for social communication online? How do you develop a presence on the world web? What is your synergy for speaking your word?

 

Maybe that is not important to you. If you want to develop an online business, it is vital. Even now, the most successful brick-and-mortar art galleries know they need an online presence.

 

Blue Rain and Medicine Man Galleries both post their podcast on social networks. And I can't forget the best one "The Charmed Studio Podcast" that delivers that special message.

 

A gallery we work with "8th Street Artisans" feature artists they sponsor on their Facebook page. Thank you for that:)

 

The trouble is finding one that works for you. It is like trying to figure out the secret sauce for a pizza. You keep brewing up new recipes for Instagram and Twitter.

 

Lately, I have been working on our Youtube channel. I haven't been on it for a while and decided to shake the dust off it. And what a learning experience that has been.

 

I have been watching training videos from the Daniel Batal and Roberto Blake Youtube channels. With that, I have been getting a lot of great tips.

 

Some of the benefits I have seen so far in bringing the Dobe Art Studio channel back to life are;

 

  • Steady traffic daily to the Youtube channel.
  • Traffic to our main website increased with referrals from Youtube.
  • The channel subscriber list has been growing. (that is always a problem we have is developing an email contact list)

Building brand identity design and awareness. 


I like to use Canva for designing logos, fonts, and other visual brand representation designs. I like to use emotional and human characteristics in the design. You want that connection so people can relate. 


Studying other visual artists’ brand identities can help. It is interesting what others use. I saw a few that don’t use any logos and designs to establish their artist brand. Their name is the brand. And they are doing well. Some don’t even have a website. 


Galleries need to build a brand identity to be considered in professional form. It helps to build trust between art collectors and the galleries. The successful ones have the same logo and other unique designs both on their website and YouTube channel. 

 

I have to be honest with you. I have never had this much traffic into a web-based application before.

 

I have been developing blogs, stand-alone websites, and social media platforms for a very long time for a lot of different topics. But mainly for art.

 

Did I finally find the holy grail of the web world? I'm not sure. For now, I'm happy it is working.

 

And that is very cool.

 

If you watch the video below, I hope you enjoy it. The video is

"Sandtasia, Symphony In Green"

 

If you have questions about using Youtube, contact me. I will try to help if I can.

 

Kevin.

 


 

Hi, I'm Kevin Doberstein and the author of this blog.  You can follow me on Instagram @kevindobersteinartist.   Also you join the newsletter subscriber list to receive notice of new blog posts and fresh artwork.


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